Cookie Policy

CurvUp Cookie Policy

Last Updated: April 2025

This Cookie Policy explains how CurvUp Limited ("CurvUp", "we", "us", or "our") uses cookies and similar technologies when you visit our website and platform at https://www.curvup.io(the "Platform").

This policy explains what cookies are, how we use them, and how you can control them.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They help websites function properly, remember your preferences, and provide analytics that improve user experience.

Cookies may be:

  • First-party cookies - set directly by CurvUp
  • Third-party cookies - set by external service providers such as analytics or marketing partners.
  • Similar technologies such as pixels, tags, and local storage may also be used.

2. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are required for the operation of the Platform and cannot be disabled in our systems. They enable essential functions such as:

  • Security
  • Account authentication
  • Cookie preference storage

Performance and Analytics Cookies

These cookies help us understand how users interact with the Platform, including:

  • Pages visited
  • Time spent on pages
  • User navigation behavior

This information helps us improve performance and user experience.

Functional Cookies

These cookies allow the Platform to remember choices you make, such as:

  • Language preference
  • Login details
  • Personalised settings

Marketing and Advertising Cookies

These cookies may be used to deliver relevant advertisements and measure campaign effectiveness where applicable.


3. Cookies We May Set

Cookie NamePurposeDurationType
cookie_noticeStores cookie consent preferences12 monthsNecessary
_gaWebsite analytics identifier2 yearsAnalytics
_gidUser session analytics24 hoursAnalytics
_gatRequest rate limitation1 minuteAnalytics

Note: Cookies may change depending on services integrated into the Platform.


4. Your Cookie Choices

When you first visit our Platform, you will be asked to consent to the use of non-essential cookies through a cookie banner.

You may:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences

You may also manage cookies through your browser settings.


5. Third-Party Cookies

Some cookies may be placed by third-party services integrated with our Platform (for example analytics or embedded tools). These third parties have their own privacy policies governing their use of cookies.


6. International Users

Because CurvUp operates globally, cookie use may be subject to various data protection laws depending on your location. We aim to comply with applicable regulations including those relating to cookie consent and user privacy.


7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our services. Updates will be posted on this page with a revised "Last Updated" date.


8. Contact Us

  • Company Name: CurvUp Limited
  • Registered Office: 71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ
  • Contact Email: info@curvup.io